Ramblings About Work & the World


Kikizo – A History in Entertainment Media

Best known for successful entertainment sites of the 90s and 00s, Kikizo is now a leading entertainment media consultant and developer of business solutions for major brands such as Ziff Davis, IGN Entertainment, M&C Saatchi and Google.

On this “about” page you can find out about our 17 year history as a media business, view clips of us in the media, and see what we’re up to lately.

1996 - Adam Doree creates a print fanzine ‘SSCM’ and hooks up with then-market leader EMAP to promote it, while racking up experience at CVG and The Mirror.

Download a PDF of press cuttings (2000-2011):

1998 - The Internet is pretty much taking off now and SSCM is excitedly developed into an original games website called SegaWeb. A sales and marketing deal is agreed with Imagine Media in California which makes the site part of IGN.

1999 - SegaWeb grew to around 800,000 users in one year, attracting commercial interest, new possibilities and hidden challenges.

Various pre-Kikizo products dating 1996-2001

2000 - Company is incorporated and £1m venture capital funding secured from Durlacher (now Panmure Gordon) and other investors to grow the business.

2001 - Site expands into a popular US-centric games network, GamerWeb, which peaked at 1.2 million users and over 35 staff with offices in London, the US and Tokyo.

Team Gamerweb UK - Christmas 2000

2002 - GamerWeb is acquired by digital TV company Hi2 (now Telecoms TV) and developed into a live show on Sky under new management.

2003 - Adam decides to start from scratch and launches Kikizo, a game site that also covered movies and ‘babes’ originally. The site is self-funded and excels at video content, before many competitors started doing video.

Classic Kikizo (later known as Video Games Daily) was a website about games that punched above its weight and upset the big boys. Its roots dating all the way back to 1996, the site published market leading interviews with the industry’s biggest names - it’s still the only consumer gaming site in the world to have sat down with all three platforms’ global bosses - Satoru Iwata, Kaz Hirai & Robbie Bach. One of the first sites to take the Japanese market seriously, its work in the nineties went on to produce some of the most exclusive access of any gaming site throughout the 2000s.

VIEW: a visual timeline of highlights celebrating the best of “Classic Kikizo”.

2004 - Kikizo wins a contract publishing deal with AOL UK, providing news and features for the portal’s highly popular gaming channel. Kikizo is profiled on UK TV’s Sky One.

2005 - Groundbreaking interviews with ‘untouchable’ executives like Satoru Iwata (Nintendo global president) and Kaz Hirai (now global president of Sony Corp) as well as ongoing best-in-class HD video content, establish Kikizo as a serious destination for gamers.

Team Kikizo at E3 2005

2006 - Kikizo sees all-time traffic high with a world-first hands-on with PlayStation 3 - months before its official playable debut at E3 [VIDEO].

2007 - The web’s most detailed GTA IV coverage is published on the site. Kikizo relocates to Leicester Square, London’s entertainment capital. Kikizo becomes a regular guest on UK TV’s “Games Night”:

2008 - Kikizo is relaunched - staff celebrates ten years since the launch of the site that started it all. Kikizo is nominated for a Games Media Award for ‘Best Games Website’.

March 2009 - Kikizo reveals its newly upgraded partnership with AOL, with the launch of casual games site Flytrap. Kikizo now manages AOL Games in the UK, France and Germany.

July 2009 - Kikizo announces a new in-house site, Blu-ray Daily. The new strategy attracts media interest.

October 2009 - Kikizo relaunches and rebrands as Video Games Daily. Four new sub-brands are launched at the same time: FPS Gamer, VideoGameTV, LevelSkip and Gaijin Gamer.

Team Kikizo - Christmas 2009

April 2010 - Kikizo signs a new content deal with Green Man Gaming, a video games retailer whose patent for digital game trade-ins makes it unique to gamers.

October 2010 - Kikizo’s AOL contract is again upgraded. The company now manages AOL Games in the UK entirely, reporting to AOL’s media directors. A relaunch of the UK portal is undertaken.

November 2010 - Kikizo wins a new publishing deal, this time with, a new entertainment retailer from the minds behind the success of and The Hut.

June 2011 - Kikizo sells the four new game brands it launched in 2009 as part of a business reorganisation.

July 2011 - Kikizo is reborn as brand new entertainment lifestyle blog, proudly bearing the site’s original name. Video Games Daily (“Classic Kikizo”) gets a special showcase archivehighlighting the best bits.

Modern Kikizo - We still like to scribble words occasionally, which explains the site you’re on now: our entertainment-focused blog about “Everything That Matters - And Plenty That Doesn’t”. Essentially, our musings about social media, technology, gaming, film, TV and music - for anyone as interested in how businesses give us entertainment, as the entertainment itself. Read our original blog introduction here.

August 2011 - A new consulting deal with M&C Saatchi is done to develop content solution for Google’s “Good to Know” campaign.

September 2011 - Adam signs a new deal with IGN Entertainment, the company he first worked with 13 years ago, to launch the company’s brands globally outside of North America.

Adam speaking at an IGN conference in San Francisco in July 2012

October 2012 - one year later, the deal had so far seen the launch of IGN in new markets Sweden, Middle East (Arabic), Asia Pacific (Chinese), Benelux (Dutch), Italy, Spain and Denmark. I sometimes blog about the progress right here.

December 2012 - is launched.

January 2013 - Held the first ever IGN International Summit in London, bringing together leaders from every IGN region around the world to strengthen our collective focus as a global business.

2013+ - These days my time is committed to this unique deal focused on the global expansion of IGN and other Ziff Davis brands. You can find out more about that on this blog under the IGN tag, and get in touch with me about it on LinkedIn.

Here are some of the other brands we’ve worked with in recent years:

View testimonials on LinkedIn.


Read More About... , , , , .