One of the greatest benefits of the new Peugeot 408, according to Peugeot, is its safety. But how can they show that in a magazine ad? By putting an airbag on it.
The advert is one AdWeek’s ten examples of great magazine ads that “Don’t Just Sit There Looking Pretty”, ranging from the innovative to the well-meaning-but-downright-silly.
We particularly like the Wonderbra one.